FLY

These really are exciting times in the media sphere. I know that I’m not alone when I say that this is just the tip of the iceberg when it comes to seeing real integration of new digital media with the traditional formats of yesteryear. An extremely well-executed example of this integration is FLY, the first moving-image fashion magazine on DVD. FLY’s ‘Zero Issue’ was released in December and includes 140 minutes of content – 14 short films by both established and emerging filmmakers that feature designers such as Yves Saint Lauren, Zac Pose, and Yohji Yamamoto. Keep in mind that this is all presented in a multi-sensory fashion that makes most printed media seem downright boring. And to push the envelope even further, FLY commissioned none other than Ryan McGinness to design 100 unique covers for the Zero Issue, which can be found only in select locations. You can view a trailer of the DVD here. Photo credits go to Ranjit Grewal featuring Yves Saint Laurent