Feng-GUI Lab

If you run a website, odds are you probably have at least some semblance of knowledge regarding how many hits your site is getting and where those hits are coming from. You can also get answers for how long people are spending at your site and at which content they are looking. What all of those numbers don’t always tell you is why people are clicking on what they’re clicking once they’re there. There’s a good chance it has to do with your visual presentation, so if you’re not arousing interest once people view your space"¦perhaps it’s because you’re not visually drawing them in. Thanks to Feng-GUI Lab, a group of visual scientists and interactive designer, now you can figure out what you’re doing wrong. Feng-GUI analyze your site’s feng shui by creating a heat map of your site that “is a composition of several algorithms from neuroscience studies of Feature integration theory, Salience, Visual Attention, eye-tracking sessions, perception and cognition of humans.” In short, Feng-GUI can help you figure out if it’s time you redesigned your page.

Via Core 77