Feit Direct

This is an inspiring take on a pretty stale (as of late) industry. These Superclean Low 1’s are now in pre-order with 13 pairs remaning. They’ll get cut on June 18th and ship by July 30th.

Feit Direct is a direct-to-consumer store for high end sneakers. The owner designs the shoes, sources the materials, and then only sells what he can produce based on that single run. He calls the system Maximum Capacity, and he varies the pricing based on where you buy in the manufacturing cycle. Pre-production is the cheapest, during production is the middle, and post production is the highest cost.