Fail Harder

If your office manager was tearing his or her hair out during the first week of this month, a small experimental advertising school in Portland might be to blame. Wieden + Kennedy 12 completely wiped out the West coast clear pushpin inventory. After more than 350 hours, $720.00, and 150,000 pins, the students created a 13’6″ x 10’6″ mural spelling out the words “Fail Harder.” The shots don’t do the mural or their message justice. The pins shimmer like diamonds and ironically adds a level of luxury to the normally dismal topic of failure. W+12 aimed to celebrate the idea that the greatest successes come from a series of failure. The piece was shown to the public for just one night (July 6th), but there are pictures and even a video for you to check out. Via Notcot