Domino Concept

In an attempt to “add emotion to a square shaped device,” the designers at Syntes Studio of Sweden developed the Domino, a progressive- and very sexy- concept phone. Backed by the concept that disruption, as a strategic method, creates a temporary imbalance that then uncovers brand insights and new opportunities, the developers decided to transfer some well-known concepts from the world of old-gaming into a new, high-tech product. The resulting phone became something much more emotional than the average cell phone (which, while developed creatively from some perspectives, ultimately tend to follow a classic blueprint). I love the end result (braille for numbers? Brilliant!), and am also feeling a little enlightened by Syntes’ disruption theory. Nice work, guys; we’d love to get our hands on this one day!