Do Your Own Dew: Mountain Dew Bottle Design Contest

In a clever marketing ploy, PepsiCo has been reaching out to the DIY/design/art/fashion communities by offering “design your own” contests for cans of Pepsi, and now, 16-oz aluminum bottles of Mountain Dew. Visitors on Mountain Dew’s Green Label Art site can try their hand at designing a custom label (or submit an image they cooked up at home), share their results, view labels designed by other users, and (of course) vote for their favorites. As these things go, the site is actually pretty well done although the label design tool is a bit wonky. I won’t bother sharing my creation with you (let’s just say it was less than good) but I bet those of you well-versed in Illustrator and such could make a run at the $10,000 grand prize. The winner will be determined by a panel of judges, made up of some top-notch talent, such as Chicago’s very own Chuck Anderson. Here’s the best part: for each artist on the panel, you can view their label design, an artwork gallery, and a homemade video. The videos alone are worth checking out for a rare glimpse into their studio space, creative process, and daily lives. The deadline for submissions is June 30th, so get cracking… and should you want to share your winnings, well, I could use some help with my credit card payments.