Carrying the Torch

Posted on August 5, 2008 Under Design

It’s a scene that has played out many times before: the eyes of world are focused on the opening ceremonies, and the lighting of the Olympic flame effectively announces, “let the games begin.” Ever since the 1936 Games in Berlin, this tradition has enlisted the finest designers around the world to represent the host country in torch form. As the athletes get ready to go for gold in Beijing, The New York Times took a retrospective look at past torches and the newest flame bearer. This year’s torch, formed in the shaped of a traditional Chinese scroll, doesn’t credit one person with its design, but gives the distinction to Lenovo, the company that produces the IBM Thinkpad. Interesting.

via Core77