Carlo Giovani Studio

Talk about cutting edge; it’s rare to find a graphic designer who goes one step beyond the tablet-and-pen rigamarole, but the Brazilian Carlo Giovani and his team of illustrators and graphic designers gladly pull out the scissors and paper for commissions they receive from clients like Havianas and The New York Times. They tap into their collective creative art and technical skill to design colorful paper cutouts, which then get cut out along the dotted lines, folded along the solid and turned into animals and people that comprise the simple settings they produce (also check out the “Motion” section of their site to see some of the paper works in stop-mo animation), resulting in a wondrous, dynamic — and moreover, eye-catching — advertisement. Papercuts sure beat carpal tunnel.