Carbon Neutral Journal

This isn’t a post about sneakers, sorry; although Keith Peters did work as a Nike executive for 17 years, where he founded nike.com. Now residing in Jackson Hole, WY, where he runs his own communications company, Keith woke up in the middle of the night one night bothered about Global Warming and specifically his family’s contribution to the problem. It was at that point he decided to start the Carbon Neutral Journal— a weblog documenting his family’s efforts to become carbon-neutral. It is great to see people begin to realize that the first step toward fighting Global Warming is to make the necessary adjustments in their own lives. Keith has taken this important step one notch further, and is educating Carbon Neutral Journal readers through his own experience and is linking them into some great resources in the process; for instance, this simple carbon calculator that lets you determine your individual (or family’s) carbon impact. With a baseline from which to work, you can begin to erase your carbon footprint– aggregated change on the micro level leads to positive change on the macro level.