B&W Music Club

Bowers & Wilkins, producers of totally sick, high-end audio equipment, is showing love to music fans with an unusual approach for gear makers. B&W Music Club puts out exclusive albums recorded at Peter Gabriel’s studio, and available to members in a lossless file format (as to avoid compromising the superior recording quality as it reaches your B&W speakers). One album will be released every month by artists including Skip McDonald, Gwyneth Herbert and Grindhouse. Even if you haven’t heard of any of them, it will probably be worth checking out just for the quality of sound.

Overall it’s really progressive program. Based on the membership fee, each album (in digital format) costs the consumer about $5. The artist gets a high-five from B&W as well, by getting the rights to their music two months after the initial release on Music Club. The motivation for this series is seems to be experimentation in sound rather than the ‘best-seller’ mantra of your traditional label. Definitely a refreshing move from an old school head.