Burton Japan

Posted on October 16, 2006 Under Fashion

This past weekend, Burton made the hordes of Japanese Shaun White fans jump for joy when they opened their first Japan store in Harajuku (known to be a swanky, trendy area of Tokyo). They issued this standard t-shirt/sticker gift ensemble to those in attendance of the grand opening, but what we really want to see are some photos of the inside of the store. Was anyone there with a camera willing to share the love? The Gravis store in Harajuku is great, and the Burton store in SoHo has some impressive traits (although they failed to follow their ingenious trade show merchandising strategy of pairing together all of the gear from each ‘collection’). I am guessing that– given the popularity of snowboarding in Japan — Burton probably threw some serious Yen at this one.

Via High Snobiety