Burton: Series 13

Perhaps fitting for Halloween, Burton has updated their Series 13 website for the impending winter season. The leaders in cold weather extreme sports equipment, Burton has raised the bar with Series 13. The interactive site features a showcase of 13 different board types, depending on your size and riding style. New to the series is the ability to create a custom board with your own artwork image on it. This level of personalization is sure to be popular with athletes who want to be original on the vast white landscape. Laid out in a very intuitive fashion, like the Nike iD website, Series 13 offers everyone from the X-Games gold medalist to the weekend warrior a chance to own something unique. It’ll cost you though, with prices starting at $800. Via 7DV