Bugaboo Daytrips

When Dutch stroller company Bugaboo discovered that maintaining a curious, adventurous, and active lifestyle was of big concern to new parents, they decided to develop a program that would help to associate their products with that mindset. A tough challenge, one might say, due to the other features — like safety, comfort, and retractable sunroofs — parents find themselves looking for in a baby-toter. Despite the need for Volvo-like peace-of-mind, parents still wanted to feel like they were behind the wheel of an open Jeep on their way to a wild playground safari, but their strollers were just making them feel mature and predictable. To solve this problem, Bugaboo teamed up with 72andSunny to develop Daytrips, a series of 22 downloadable walking tours that weave through major cities across the globe. Each map is developed by different local artists and, like this one of Vancouver, take an exciting approach to getting strollers to kid-friendly hotspots. By offering these maps, Bugaboo hopes to develop their brand to appeal to adventure-seeking parents. I think it’s a little hilarious that the same thought process behind developing a car’s personality is now infiltrating the stroller industry, but I also love it because, c’mon, Stroller-safaris? Now that’s just precious.