Buchegger, Denoth, Feichtner Design

The work of Austrian designers Bernhard Bucheggar, Michael Denoth and Thomas Feichtner is incredibly intriguing. Dark and angular, yet warm and mysterious, and very James Bond, the group say they practice a counter strategy to an economically motivated concept of design and instead, they search for a strategy apart of globalization and mass production. According to them, the future of product design lies in having a regional and cultural reference, fabricated by way of small-scale manufacturers. BD and F declare in their mission statement definition of “industrial design” as being obsolete and predict a movement back to “manufactories…” Either way, I’m a big fan of their solid silver CUTT cutlery, BRIC drinking glass and titanium timepiece, coincidentally titled WATCH.