Be a part of Olimax's Alphabet Soup

Remember when Michael Jordan retired from basketball to play baseball, only to go back to basketball and win three more championships? That is basically the story of Olimax. A pivotal photographer in the 80s who gave all of his cameras away to work as a music producer, he announced his return to photography a few years back and created the book Possession 78, a series of portraits in South London. The book and project were great, except it took a year to do. Why take a year when you can finish the same work in an afternoon in a pub? For Olimax's new portrait project he wants everyone to come The Victorian pub in London and pose for a photo (professional hair and make up will be available) at 3 p.m. on August 31. The project was originally slated to be 26 portraits based on the alphabet, but because of a growing demand an alphabet soup is a more accurate portrayal. Everyone who shows up will have their photo taken and every photo will be used in the book. Send an email to abcd [at] olimax.com to reserve a time spot — or just show up and enjoy some drinks and have your portrait taken by a landmark photographer.