B B Italia: Project Collection

B&B Italia has expanded its horizons from home-only furniture with it’s Project Line. The Project Collection is B&B’s response to the increased use of it’s ‘for home’ furniture in office and restaurant settings by its devout customers. The new line employs all of the contemporary Italian styling of the ‘for home’ furniture, but introduces thoughtful business-specific features that make it great for places like offices, hotel lobbies, and other public use areas. The design team for the Project Collection consists of a well-balanced group of both established and newbie designers– I think they nailed their initial attempt to expand to a new niche market, don’t you? Who knew that B&B would be where it is today when it was born as a capricious experiment in 1966 by Piero Ambrogio Busnelli and Cesare Cassina?