Antenna Mag

Antenna Mag is about stuff. Material stuff, that is — and mostly the kind that just exists to make people feel good about themselves/better than other people (sunglasses, super tight jeans, alcohol). But, unlike so many of the other online magazines today (and all magazines, really), the presentation of this stuff is not formatted in the sneaky, complimentary copy, cheesy kind of way we’re so unfortunately accustomed to; instead, Antenna Mag just kind of — puts it out there — in the way one might expect of a magazine solely dedicated to products. Their goal, ultimately, is to become a guidebook, “without using celebrities, models, concept shoots, service stories and whatever else we deem superfluous.” This outline leaves Antenna with a website that simply lists product, price, and where to get it, with the hopes of eventually becoming the “most extensive collection of products ever compiled in a single publication.”

Antenna is fairly new, so we’ll have to wait around to see how this little mag grows up. My fingers are crossed for them, though, because I freaking love the idea of embracing my materialism without having to read what someone else thinks about it first. I, um, think that will help me feel more individualistic or something. Anyway! I found this belt there, and it’s awesome — so enough with the reading and the brain-using, go to Antenna and find yourself some STUFF.