Adidas: No. 74

Adidas once again mixes pop culture, art, and product at their brand new No. 74 space in Berlin. The shop is more than a place to get your hands on sneakers — it’s a project curated by the brand in association with No. 6 in London, and offers up an array of product tailored to local pop interests. Adidas and 032c Magazine celebrated the store’s opening with an eye-catching three dimensional display and photography exhibit from architect and designer Juergen Mayer H. entitled “Metropol Paraol” that’s currently on display. They also released a special limited edition Stan Smith shoe tagged with No. 74 and No. 6, only available in London and Berlin.