99 Dollar Music Videos

It’s true — music videos have been getting ridiculous lately. Some time around when Michael Jackson’s Black or White budget rivaled that of major motion pictures, and the good old live concert video went out of style, people forgot that the video shouldn’t overshadow the song. 99 Dollar Music Videos challenges independent bands and directors to make a solid video using just under a hundred bucks. So far, La Strada has theirs up, and the product is simple and effective, like videos used to be. Lined up for future experiments are Via Audio, Plushgun, Lowry, and many more.