3sixteen

Streetwear as we know it today is a different beast than the clothes worn by metro kids a decade ago; it has infiltrated suburbia, established itself online and appeals to a much wider audience than before. If you have any doubts to how serious the industry is, just take a look at the collaborations between streetwear companies and mainstream ones like Burton, Nike and Mountain Dew — their target market is generally more savvy and more gainfully employed; you’d have to pay $60 for a t-shirt or $200 for a pair of Japanese denim. One company that has positioned itself in the upper tier is 3sixteen. Founded in 2003, the company targets “an older, more mature audience that appreciated a well made product.” To that end, the company has recently launched their web store housing exclusive items, the first of which is a pair of fitted caps from their Suit Pack. The caps’ design and manufacturer was done all in house, overseen by 3sixteen and they are made of worsted wool, a material most commonly found in suits. They are one of the first to make a stitchless brimmed cap, with the material wrapping around the bill uninterrupted. I think whether or not modern streetwear is your thing, its presence certainly can’t be ignored and 3sixteen is one of those companies to keep on eye one.