The Hundreds

If you haven’t heard of The Hundreds by now, then you might want to pay attention. The Hundreds is an LA-based clothing company whose designs are a unique combination of throwback to the skate/punk scenes of the 80s and 90s, and the burgeoning urban/street-wear aesthetic that is very quickly becoming the next big thing. Knowing that street-cred in this arena can make or break a brand, The Hundreds have utilized the internet as a marketing/PR tool to the fullest extent. To this end, The Hundreds website utilizes a blog on its main page in which you can follow the adventures of Bobby Hundreds, the creative head and co-owner, as he trots across the globe, mingles with pro skaters and BMX riders, and in the process shows the masses that both he and his brand are as real as it gets. If you dig the shirt designs, then check The Hundreds’ website frequently because their limited-quantity releases sell out in no time at all. –Scott Kobayashi