Artoyz Originals

Artoyz, the French magazine and website that both covers and sells products within the designer toy market, recently announced a new branch of its company: Artoyz Originals. This division will focus solely on the development and creation of designer toys by international artists, with the first series to be launched in June. This set, known as the Elements Prologue, is based around the four elements (Earth, Air, Wind, Fire, and according to Captain Planet, Heart). They were created by Easy Hey, a member of the Delkographik collective studio and rendered by Gregos. The sets will vary from each other in color and transparency. Two vinyl figures based on this series will be released in July, and Artoyz has many more sets in the works to be released late this year.