The Adidas Superstar Film

At the end of February we tipped you off to the first of three web films, an astonishing claymation piece on adidas founder Adi Dassler, that helped kick off the sportswear brand’s Celebrate Originality Campaign. Nearly a month and a half later, we’ve got the scoop on round two. The second film entitled The Superstar Film a.k.a. “The Left-Right Project” documents what happened when a gigantic pair of the iconic ADIDAS Superstar (shell-toe) sneakers were dispersed to opposite ends of the North American continent and bestowed upon two groups of talented artists, who were then faced with the task of adorning said blank canvas with the aesthetic of their particular coast. As you’ll see, the west coast contingent featuring artists from San Francisco’s Upper Playground and the East Coast crew made up of artists from NYC’s Surface 2 Air, came up with stunningly original works of art that while completely different, seem quite complementary. Check out photos and behind the scenes footage of the making of these dope designs for yourself at the campaign’s HQ and you’ll see just what we’re talking about.