New Nooka

Mathew Waldman’s Nooka, the alternative line of time-keepers that we consistently preach about, is offering some new wrist candy for the holiday season. Profound Blue and Cool gray have made their way into Nooka’s color palate, giving the increasingly attention grabbing watches a nicely chilly vibe, while still keeping the NY company’s fun interpretation of time at front and center. I think I’d like the new blue face with a white band (you can buy extra bands in any color for some of the styles now! Awesome.). Browse the newbies here.