First Pullover

I’ve been reading Richard Kuchinsky’s blog for a few days now. He’s the product manager for the footwear department of Hummel, in Denmark. His blog is called “First Pullover“, as in the first prototype. He covers everything about his experience with the sneaker industry from the inside. The design, development, planning, trend forecasting, all the way to the first sample from asia. For sneaker heads, and trend-following buffs alike, I think this will turn out to be a very, very good resource. It’s a peak inside a shoe company, which we don’t get to see everyday. Right now he’s out at Bread & Butter in Berlin, I expect nice coverage of that event to follow on his site soon.