BMW-web.tv

Yesterday, the German automotive giant BMW launched their newest media campaign, BMW-web.tv. What might be called The Ultimate Marketing Machine, the YouTube-esque site is filled with content encompasses all of BMW’s divisions. Each division gets its own channel so it is simple to switch between cars and technology, for example. The site uses Adobe’s Flash player which (usually) makes for quick loading videos. The content is surprisingly varied with the expected commercial pieces to interesting behind the scenes interviews and glimpses into the what goes into creating BMW’s. One small complaint I have is that the site is plagued with slow speeds, even on a high-speed pipe, due mostly to the decision to make videos auto-play and the physical dimensions of the videos. BMW promises to provide plenty of exclusive content (including product launches) on their web magazine so it’ll definitely be worthwhile subscribing to.