Married to the MOB

The story of MOB reads something like any other history-in-the-making type tale: Founder Leah sat on her stoop in NYC, drinking tequila in effort to fill the gaping void that was women’s streetwear in 2004. Two margaritas and one stroke of genius later, MOB (a tribute to Leah’s crew, the Most Official Bitches) was born, an urban label that has since become one of the most repected in their category. Technically, I should have written about this line after spotting some of their snarky tee’s at Denver’s the 400 months ago, or at least before most of their spring collection was sold out. But it’s better late than never for this women’s-only line, because the stuff that is left is still cooler than anything else out there. Because MOB’s apparel is designed by women/for women, their resulting product has the same strong urban energy as a lot of the men’s offerings in that area, but manages to deliver a totally different product. In other words, the edge of men’s street wear is evident in MOB’s designs, but it’s communicated in a decidedly girly fashion (that allows for girls like me to pull it off without looking like losers). You can shop from MOB’s own online store, but a deeper search through small sites like Azita might help you find some of this seasons tough-to-find leftovers.