Y3 Spring/Summer 2007

Posted on April 13, 2007 Under Fashion

My favorite fashion collaboration of all time, Adidas Y3, has done it again (I think I say that every season). The clothing, footwear and accessories for Spring/Summer 2007 are fabulous, but that’s a no brainer and not a huge surprise. This time around the level of interactivity on the website is just above and beyond any I’ve seen before though. It’s truely an environment, not just a website. You can stand your ‘look’ in between two mirrors, rotate and exam him or her through an entire 360 degrees seamlessly. The site also allows you to zoom in, browse by individual items and has a few fun additions like an Interview with the Y in Y3, the man himself, Yohji Yamamoto. The shoes this spring are fantastic, can’t wait to get a pair of the Honja Low’s (pictures after the jump).



Honja3

Honja1