Carl's Jr. Goes Viral

In a quite humorous viral stunt to promote the new Spicy Buffalo sandwich, Carl’s Jr. enlisted what appears to be your classic blonde centerfold, middle American girl in cowboy boots, wearing a short denim skirt and belly shirt to push fast food. I wouldn’t normally write about Carl’s Jr. unless it was to share the news that they went organic or decided to promote free trade (wouldn’t that be nice?)– but this fun microsite was just too funny to pass up on sharing! The site allows you to send a very customized lunch date invitation through the blonde bomb shell to your friends. You can choose for her to appear to your friend licking a lollipop, doing the sprinkler, robot, and so on. The customizable features are spot on and actually very impressive, and naturally the viral tell a friend effect is huge. If you accept the lunch invite it gives you a certificate towards that fairly grotesque looking sandwhich!