Kidrobot x Capacity x Cartoon Network

Many toy fans have been closely following Kidrobot‘s evolution from designer toy hub to lifestyle brand and media conglomerate. The latest news falls into the latter category, with Kidrobot essentially curating the redesign of the Cartoon Network. Per motion design studio Capacity‘s press release:

“Using one unifying body shape (designed by urban vinyl legends Kidrobot) we created an interchangeable system of elements that gathered all of CN's characters into one place. These blank figures, called Noods, are the canvases upon which characters of all shapes, sizes, and styles can coexist. The CN logo is also an extension of that vocabulary as the colors and patterns from the characters — their DNA — find their way on to the network's blocky logotype for the first time. The resulting world is a playground of rich colors and unlimited combinations, ownable only by Cartoon Network.”

Or ownable by you? Sources speculate the company that’s responsible for getting Rosie O’Donnell hooked on toys have developed Noods into platform figures, which are inevitably and eventually destined for retail.