I Can Bank It

You don’t need an accountant to tell you you’re going to have to cut back even more on your burger trips if you’re trying to save up for that new computer. But for some of us finances might as well be like figuring out how to say “Where’s the bathroom?” in Martian. Having someone who can put it to you in a way you can understand is the only way it’ll stick. Brazilian bank Itau’s smart and amusing “I Can Bank It” campaign targets late teens and early twentysomethings (OK, and even those who aren’t of that age can still be impacted by the message here) and dishes the financial dirt in realistic terms by comparing survey-based monthly expenditures with purchase goals in a story style that’s highly reminiscent of ARGs. Recognize the feel of the site? It’s by Brazilian design agency Gringo, whose digital foreign-language swear-words lessons are still going strong. Remember, one less muffin and coffee a week could add up to a spankin’-new laptop faster than you can lose the weight from consuming those fat-laced pastries.